App/Website
A platform where people with talents could offer their serves to non-profit organizations. At the same time, organizations can find useful help on the platform too. The platform can run in dedicated mobile app and responsive websites.
Sally Tsai
User Research
Sitemap
Wireframe
Prototype
Usability Testing
Mockups
Figma
Photoshop
Procreate
1 Month
Considering that many fellow designers wish to contribute to society and assist non-profitorganizations with their skills, but often struggle to find relevant information. On the other hand, non-profit organizations face budget constraints, resulting in limited resources to produce high-quality projects.Therefore, this platform has been created to facilitate the connection betweenboth parties and allow like-minded designers to find more fellow enthusiasts.
During the user research phase, we conducted interviews with a diverse group of individuals to gather insights and understand their needs, motivations, and frustrations. We engaged with a range of users togain a holistic understanding of their experiences and perspectives. Through these interviews, we explored topics such as their motivations for non-profit work, previous involvement in charitable initiatives, challenges in connectingwith organizations, and their expectations for a platform like ours. Theempathy maps provided valuable insights into their thoughts, feelings, andgoals, helping us develop personas that captured their unique characteristics and needs.
Additionally,we conducted a competitive audit, examining platforms that match talents and volunteers to projects, to identify their strengths, weaknesses, and opportunities. This research laid a strong foundation for our platform's design and development, enabling us to create a user-centered experience that catersto the needs of both artists and non-profit organizations.
Sarah Chen is a freelance artist who needs to showcase her work because she wants to get more cases.
Sarah Chen is a 28-year-old freelance photographer from Taipei, Taiwan. She leads anactive lifestyle, always on the move to capture the perfect shot. Sarah is passionate about using her photography skills for non-profit purposes and wantsto make a positive impact in her community. However, she often finds it challenging to discover and connect with non-profit organizations that alignwith her interests. Sarah's frustration lies in the time-consuming process ofsearching for opportunities on various platforms and the difficulties she facesin communication and coordination when collaborating with organizations. She envisions a dedicated mobile app that will make it more convenient for her tofind non-profit projects, manage her engagements, and showcase her non-profitphotography work. With the app, Sarah hopes to streamline her workflow and makea meaningful difference through her photography.
Easily find and connect withnon-profit organizations, manage her project engagements, and showcase her non-profit photography work.
She finds it time-consuming to search for non-profit opportunities on various platforms, and sometimes struggles with communication and coordination when collaborating with organizations.
David Thompson is a professional photographer who needs to find a non-fit organization that meets his interests because he wants to contribute his skill for things he cares.
With a Master's degree in Photography, David has a wealth of experience and expertise in the field. He is passionate about exploring non-profit photography projects and collaborating with organizations to make a difference. However, David faces challenges in finding the right non-profit organizations that align with his interests and values. He often spends considerable time researching and vetting organizations, which can be frustrating. Additionally, coordinatingproject details and communication with organizations can be time-consuming and complex. David prefers using his desktop or tablet for more detailed work andorganization, which makes accessing the platform through a web browser the ideal choice for him. With a user-friendly web interface, David envisions being able to seamlessly explore and engage with non-profit projects, build his non-profit photography portfolio, and contribute his skills effectively.
David wants to explore non-profit photography projects, connect with organizations for collaboration, and build his non-profit photography portfolio.
He often faces challenges in finding the right non-profit organizations that align with his interests, and coordinating project details can be time-consuming and complex.
The competitive audit provided valuable insights into the landscape of platforms serving non-profit freelance projects. It highlighted the strengths, weaknesses, and opportunities within the industry, which will inform the development of our platform to effectively meet the needs of users and drive positive impact in the non-profit sector.
I used a method called Crazy 8 to quickly come up 8 ideas. In ideation phase, I tried to create as much possible as I could.
This page allows volunteers to preview their profile and see how it appears toothers. I have ensured that the contact information is easily accessible,making it easier for users to connect with the volunteer. Additionally, unlike other profile platforms, volunteers have the opportunity to express the causes they care about, showcasing their passions and interests.
The low-fidelity prototype demonstrates the user's journey in previewing andediting their profile. The profile page showcases the user's skills, interests in various causes, reviews from previous projects, and a gallery of joinedprojects. Additionally, I have prioritized easy access to the contact information, understanding its importance in connecting users with volunteers. As this is a preview page, the edit function takes precedence over contact information, and an edit button remains visible on the top bar as users scroll for convenient access. To enhance usability, I have separated the editing function into two parts: profile and project. This separation allows users toedit their profile and project information from different access points in thefuture. When users want to edit their project content, they can enter adedicated section that enables them to reorder, delete, and add images.
Unmoderated usability study
Taiwan,remote
3 participants
20-30minutes
Here are the main findings uncovered by the usability study:
When users clicks on the check icon, there is no confirmation message to indicatedata has been saved.
Currently, when users wants to edit project content, they need to enter a new section. This user flow should be able to me more simple and seamless.
In current user flow, users need to enter edit profile first, then they can accessedit project. Survey result suggests that this is not a seamless experience.
In the usability study, I noticed that it can be simpler to let users edit project contents directly on the edit project page, instead of going to the edit section by click on a button.
I rearrange the layout of reviews. If there is a very long review, the new layout can make better use of the space.
The hifi prototype follows the standard of Material Design 3 design document with customize color and font.
When users using the websiteversion of this platform, the purposes are learn about the platform, donation,and search for opportunities.
Participants are looking forward to have a place to contribute their talents. Espeacially for those who are introverted, it is a challenge to go out and meet people. The platform create a save environment for them to contribute to the society.
It is a new lesson that although I was designing for the same platform, the outcome would be different according to what divece users are using. In addition, the purpose of dedicated app might be different from its mobile website. We have to explore more of our users thoughts, to make the most friendliestdesign.